Rebranding for a Swiss manufacturer of smart straps for premium watches. The goal was to communicate both technology and modernity, while also conveying quality through visual metaphors.

reality

Swiss smart watch straps.

Watchibia.

the idea:

The idea behind the chosen identity direction was to present well-established manufacturing traditions in a new way — using a more technological and contemporary visual language. This led us to graphic elements inspired by interface design and a combination of typefaces that build a bridge between the past and the future.

my role:

I joined the project as an invited brand designer. I proposed three concepts ranging from more classic to more technological, and in the end we settled on a modern interpretation of traditions.

TASK:

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visualisation