Developing an identity concept for an authentic coffee shop. The goal was to present it as a trendy new spot — a place where you can either relax with a cup of coffee or focus on work.

the idea:

Perch is a place where time stands still, which is why the graphic elements and copy make references to time and clocks. The color palette was inspired by greenery and the blue sky, reminding us that the place where time pauses can only be found in nature.

TASK:

my role:

My role in this project was Brand Designer.

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