Rebranding the identity of a boutique wedding agency. The client wanted to stand out among competitors, where identities usually consist only of the founders’ surnames written in different fonts.
The core idea was that wedding preparation is a true adventure, and it is essential for the organizers to guide this journey as smoothly as possible — steering the couple’s “boat of love” along the right coordinates. That’s why the central metaphor of the identity became a journey.
In this project, I worked as the brand designer and also art-directed the web designer who created the site based on my brand book.
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